Insight: What's driving people to visit the Autoshow every year, isn't just
to admire the latest cars and tech. It's to get a sense of which vehicle fits their very specific, real-life needs.
Idea: Let's leverage Ford's three brand lifestyles, Build, Thrill and Adventure to create a
larger-than-life experiential video for people who drive progress with heart. And do it all without sound.
to admire the latest cars and tech. It's to get a sense of which vehicle fits their very specific, real-life needs.
Idea: Let's leverage Ford's three brand lifestyles, Build, Thrill and Adventure to create a
larger-than-life experiential video for people who drive progress with heart. And do it all without sound.
Agency: VML / CD: Randy Govang AD: Rohan Fernandes